DOMESTIKA® // TODOS ESTAMOS CONECTADOS

ACADEMIC CASE: Domestika.org is the most hispanic-famous platform for online arts, strategy and creativity learning. In this hipothetic case the brand is opening new knowledge segments to create courses and touch new audiences as to gain positive opinions to delimit markets with other platforms ASSIGNMENT: Promote a new workshop about sociophysics. Its application is wide but shall be a focus on creativity or strategy. STRATEGY: Conversation design + Digital experience. SOLUTION: Creative communication for recognition and opinion influence. The high amount of opinions about a live-action will conduce to an opportunity for the brand to offer a solution through storytelling to the conversation created. PROCESS: Investigation of audience. Definitión of funnel touchpoints. Creative concept. Graphic production of visual communication.

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