PALOQUEMAO®// PETPLAZA

ACADEMIC CASE: Paloquemao Plaza - A central point of Colombian gastronomic traditions. One of the most important wholesale market, reflecting so weel the wide variety off fruits, vegetables, meats, and all resources coming from the rich countryside. ASSIGNMENT: To implement the BARF diet in the Paloquemao Plaza. STRATEGY: Hero - Hub - Hygiene, Digital + BTL SOLUTION: Creation of a PetPlaza, where pets can get a BARF portion, crate it according to the pet and become a member so to enhance the Paloquemao urban experience. PROCESS: Investigation of audience. Definitión of funnel touchpoints. Creative concept. Graphic production of visual communication.

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