MAMBO® // CRONOGRAFÍAS DE RON MUECK

ACADEMIC CASE: MAMBO® - Museo de Arte Moderno de Bogotá, it's an iconic museum and art hall where the most important masters of aesthetics in Colombia gather. ASSIGNMENT: the MAMBO has experienced through these last 10 years a constant down in visits, creating a financial emptiness that must be recovered with tactic communication. STRATEGY: Transference of symbolic capitals, bartering, and Experience design. To bring Ron Mueck to the MAMBO! Then, summon stakeholders that gives security to sponsors, to bring an artist that transfer cultural capital to brands involved. SOLUTION: Lobby and public relations actions, detailed selections of the symbolic capitals that brands carry, and how to merge them to get positive mobilization in social opinion. Endomarketing tactics. Creativity in media. PROCESS: Understanding of the brand, artist, and category allies. Creative concept. Definitión of storytelling. Experience draft and planning. Digital.

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