SERV® APP // ORDEN, LIMPIEZA, CALMA - SOCIAL MEDIA

CLIENT: SERV APP is a tech start-up focus on cleaning and home services, with the promise of booking in real-time a customized professional cleaning right at your door. It is a product that differences from other express apps, as is a human contact that lasts from 2 to 8 hours: it’s highly important to keep the balance between technology and humanity. ASSIGNMENT: Brand Management in the digital ecosystem. Create Content for print and digital media. STRATEGY: Creation of a Look&Feel harmonic with the philosophy of the brand. Community definition and progressive premiumization. Plan and design of Digital funnels. SOLUTION: Focus on the digital ecosystem with brand identity amplified and coherent. Activation of Social media: Organic and Ads for Facebook, Instagram, and LinkedIn. Video production. Communication growth in WhatsApp CRM. Development of Google Ads + Displays. Emailing, automation for forms, and quotes. Micro campaign development.

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